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Dictionary of useful FocalAgent and property photography terms

A fruitful working relationship is all about speaking the same language. 

Whether you're a seasoned FocalAgent partner or one of our newer photographers, knowing the most important property photography terminology will help you get more jobs quicker. When you come on board as a photographer, be sure to bookmark this page, your go-to glossary of FocalAgent terms.

Here's our dictionary to help you understand some of our key vocabulary.

Automated invoicing: Once you've completed your first job, you'll get to know all about our automated invoicing. One week before the payment date, we'll send you a self-billing invoice. This way, you know how much you'll be paid and when you can see it in your account. Nice and easy.
Floor plan: Usually, any job we send you will require photographs and a floor plan sketch. This is an accurate, to-scale diagram depicting the rooms, spaces and features of a property.
FocalAgent app: Once you're signed up as a FocalPro (wondering what that means? Keep scrolling), you'll be able to login to the FocalAgent app. From the app, you can access all of your upcoming jobs and the information you'll need to complete them. Think of it as your digital dashboard. You can download the app for free in app stores.
Keyholder: It's not always the estate agent who holds the keys. Sometimes, you'll need to meet with the homeowner, or vendor, to get your hands on them, so make sure you clarify this early on when you accept the job. 
FocalPro: This is the name we give to the photographers, floor planners, domestic energy assessors and other specialists who work for FocalAgent in the field. 
RAW: We require our photographers to shoot in the RAW file format, before converting photos to JPG before uploading.
SLA: An SLA is a Service Level Agreement. Every job we arrange with you will have a set of terms and timeframes, and when you accept the job, the SLA is part and parcel of it. 
Staging: In order to get the best out of a property you’re shooting, you can ‘stage’ it by turning on lights, opening curtains, closing doors and moving cars, bins, clutter and cleaning products. You’re not expected to clean or rearrange furniture of course, but just a few small adjustments will help you get the best shots.
Vendor: One of the most important people in the whole process of photographing a property is the vendor. Also known as the homeowner in residential properties, this is your client's client - so definitely a person to keep happy.