FocalAgent Expert Photographers on: self-promotion

By Amy Smith

Skill is just one part of setting up a successful freelance photography business. As readers of our Marketing Masterclass will remember, there's a lot to remember: from business cards to social media.

The FocalAgent Expert Photographers tell us how they go about promoting and marketing their photography businesses to gain more contracts, jobs and projects. The panel includes:

Rob Buttle, expert on wedding photography 

Neil Isherwood, expert on forensic photography 

Laura Laws, expert on portrait photography

Hennie Wellman, expert on editorial photography

Rob Buttle, expert on wedding photography

Rob Buttle.png

RB: I wasn't usually one for advertising but I do spend a little money on my Facebook Business Page promoting images so more people see them. As the likes on my page increase, so do my bookings. 

Learn more about social media for photographers here.  


Neil Isherwood, expert on forensic photography

NI: It's a small field and I've been in the game for so long that my forensic photography work comes to me through word of mouth. The surgeons I work with talk to each other a lot, so having a good reputation for professionalism is my best route to self-promotion. 

Learn more about customer service and networking for photographers here. 


Laura Laws: expert on portrait photography

Laura Laws (11).jpg

LL: As a photographer, controlling workflow is one of the trickiest parts of the job. Social media can give you instant results if used correctly. I did do a social media course which gave me great insight into how online advertising works. 

I also use a voucher system with local companies and do the occasional show to boost my bookings. 

Having said that, I've got a great reputation locally, so word of mouth is my biggest source of work. 



Hennie Wellman, expert on editorial photography

HW: I have paid for advertising in newspapers, for Facebook campaigns, SEO to get me on the first page of Google and I have distributed flyers. All of these cost me a significant amount of money and they all worked to a certain degree, but what made the biggest difference for me was going to networking events.

I do a large amount of networking. I've been involved with networking groups for several years and meeting newspaper editors, magazine companies, CEOs, hotel chain directors. Showing them my work in person makes a big difference. There are thousands of photographers out there for these people to choose from.

We all think we are pretty good with a camera, but when someone who has worked with many photographers over many years, chooses me to do photo shoots for them, that's when I feel the proudest.

Our panel of experts have tried and tested a various promotions for their businesses, but what comes across as the most significant promotion is word of mouth and face-to-face interactions with customers and key influencers. As a photographer how do you promote and market your business? Do you rely on word of mouth or use other methods to generate new business and win new jobs? 

Tags: FocalAgent Expert Photographers

Become a FocalPro

Looking for freelance photography jobs to boost your portfolio? Join our FocalPro network today and receive regular real estate photography work!