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Marketing masterclass for freelance photographers: blogging & social media
As a freelance photographer, you’ve got to shout about what you do. In a new monthly series, our Marketing Manager, Amy, will give you the bite-size tips you'll need to create your own personal marketing plan.
Two of the most specialist areas of marketing are blogging and social media. But once you know a few key things, you'll find yourself a useful in-road to novel ways to stand out to potential clients.
3 blogging mantras
Use your blog to generate leads
Create a downloadable PDF resource or guide geared towards your target audience and ask them to enter their email addresses so you can add them to your contact list. For some inspiration, take a look at our Essential Guide to Drawing Floor Plans. Always remember: your content should intrigue readers enough so they sign up for future updates.
Make your content Google-friendly
What are your customers likely to be searching for online? Write posts containing these keywords to start ranking highly on Google. This is a search engine optimisation (SEO) tactic, which you can use to increase your website’s visibility in search results. Here's a handy blogpost about SEO for beginners.
Regularly update your blog with interesting content
A regularly updated blog will do wonders for your SEO. Provide tips and tutorials to show off your skills and knowledge, or release photo sets from your notable jobs and trips. And don't forget to tweet them at us - we'd love to share your hard work!
3 social media mantras
Post your professional DSLR photos
If social media is anything to go by, everyone wants to be a photographer - but the great thing about your professional talent is that you'll immediately stand out in a crowd. Capitalise on this by posting your best photography, always shot with a DSLR to instantly separate it from other smartphone-generated photography.
Build a following
To build a following, the most important thing is to fill your feed with interesting, quality content. After that, it's about engagement with current followers to keep them engaged, and potential new followers to strike up their interest. Above all, aim to build a reputation of consistently posting beautiful and interesting content.
Demonstrate your passion
Use each of your accounts (Twitter, Facebook, Instagram and so on) as a branding tool, and to demonstrate your passion, work ethic and versatility within your niche.
Last but not least…
Constantly innovate your marketing strategy
Pick and choose from these mantras and see what works well for you. If you’re seeing great results from a particular channel, carry on doing what you’re doing and focus more of your efforts there. If one of your marketing mantras isn’t working for you, change the way you approach it or try something new.
Filling your diary with new and repeat business is the key to becoming a busy and successful photographer. These marketing mantras will help you get your name out there and build a brand for yourself. Whether you rely on marketing to supplement existing photography jobs or to make up the bulk of your income, I hope you find the ones that work for you!