Merger Creates the UK's Largest Property Marketing Group

By JD Watterson

KeyAGENT (including PropertyBOX) and Audioagent are delighted to officially announce that they have merged to create the UK’s largest property marketing group.

Together they provide property marketing services to the UK’s largest estate agency groups, helping to market more than 150,000 properties in 2018, through the provision of visual content services; specialising in video, professional photography, floor plans, virtual viewings, EPCs and enhancement services.

The new company, which will be known as FocalAgent, will be launching in January 2019 with a vision to become THE brand that helps the property market access and harness the power of visual content.

With its numerous tech-driven products, seamless system integrations and truly national network of photographers, FocalAgent will continue to help Agents use better visuals to win more listings; sell/let properties quicker and for more money; and save themselves lots of time.

The future for the merged company is to continue growing its customer base and product offerings in the UK property market alongside plans to expand internationally.

Over the 5 years we have been working together, KeyAGENT have become an increasingly important partner to us. This depth of partnership made a merger a very compelling proposition” said Jeremy Hallsworth, Audioagent CEO.

Add to this the fact that both companies have a suite of new services and PropTech products under development, many of which have significant synergies, and the decision became a ‘no-brainer’. The opportunities for enhancing our current offering and for introducing new services are very exciting and we’ll be sharing more details with our customers and photographers in the coming months.

Rolf Groenewold, KeyAGENT CEO, added:

It’s wonderful to reach such a significant milestone for both companies. We are coming together as two well-run companies to create something very special for our staff, customers and photographers. We have a big vision, an incredible team and strong values. We are now driving forwards with a clear focus on improving the experience of how property is sold and let. It’s a very exciting time for everyone involved.

As of December 2018, FocalAgent’s 120+ staff are now headquartered in a new, 13,000 sq. ft office, dubbed “FocalCity”. The company will continue to be led by the entrepreneurs from both businesses; Tom Claridge, Matt Gates, Ben Quiney, Tim Wright, Rolf Groenewold and Jeremy Hallsworth.

Keep an eye on for more developments. 

Tags: Property Photography, PropertyBOX, PropTech

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