Our Blog

How to become an estate agent's favourite photographer

Getting clients is one thing, but making them come back for more is another skill altogether. As a property photographer, one of the most important people in your working life is the estate agent(s) you work with regularly. There's a lot of pressure on their shoulders, and if you're able to not only provide exceptional property photography but deliver it with a smile, you're already half way to becoming their favourite.  But what's the extra 'something'? Having spoken to thousands of estate agents over the last few years, three members from our Client Relations team share their insider knowledge on how to become an estate agent's favourite photographer.

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Marketing masterclass for freelance photographers: website & email

As a freelance photographer, you’ve got to shout about what you do. In a new monthly series, our Marketing Manager, Amy, will give you the bite-size tips you'll need to create your own personal marketing plan. Before you read on, brush up on the basics and the importance of exceptional customer service.  Your website and email strategy - however big or small - both give you the chance to add some creative flair to your communications. The most successfully positioned photographer websites show the freelancer caring about the visitor from day one. 

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Marketing masterclass for freelance photographers: customer service & networking

As a freelance photographer, you’ve got to shout about what you do. In a new monthly series, our Marketing Manager, Amy, will give you the bite-size tips you'll need to create your own personal marketing plan.  Once you've nailed the three basics of marketing your freelance photography business, it's time to turn your attention to the little extras that'll make you attract and stand out to future clients. We've worked with our hundreds of photographers to define three golden rules for customer service and another three for networking. 

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Marketing masterclass for freelance photographers: 3 questions to ask yourself

As a freelance photographer, you’ve got to shout about what you do. In a new monthly series, our Marketing Manager, Amy, will give you the bite-size tips you'll need to create your own personal marketing plan. 

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The rise of the micro-entrepreneur: How creative freelancers work today

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In the creative sectors, micro-entrepreneurs are taking over. Photographers, writers, designers, online retailers - you name it. 

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Palm trees and politics - my thoughts on Brexit

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Rolf Groenewold is our Managing Director and a co-founder of FocalAgent. Having cast his vote before boarding his flight, he learned of the EU Referendum’s outcome from a beach in Sri Lanka. Now back in the UK and with time enough for the news to sink in, he shares his thoughts on one of the biggest political decisions in living memory.

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How much do freelance photographers earn?

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For many ambitious and creative minds, the freedom, satisfaction, autonomy, and flexibility of freelance work makes it a dream career. But no matter what our calling, we've all got mouths to feed and for photographers, a healthy income is the difference between struggle and success.

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Freelance photography facts we learned (or were reminded of) at The Photography Show

Over the weekend, a couple of members of the FocalAgent team were among the 30,000 photography enthusiasts arriving at Birmingham's NEC to immerse themselves in the latest trends and technologies. It's a freelance-friendly profession, so it's no wonder that many of the talks, stages and stands were geared towards the self-employed. As we're already partnered up with almost 800 photographers across the country, we were in our element. This is The Photography Show in a nutshell: freelance edition.

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Customer service 101 – 6 tips for building successful relationships with photography clients

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Customer service should be the cornerstone of your business. Yes, you’re a photographer and that is your ultimate proposition and what your business is built around. But if you’re not able to establish strong relationships with your customers and then retain them, it’s going to be challenging, if not impossible, to build a successful business.   

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6 key attributes of a successful photographer

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A career as a photographer can be hugely rewarding if you have the knowledge and key traits required to flourish. Not only is technical prowess an essential part of your photographer’s armoury, it is also vital that you’re both a shrewd businessperson and possess valuable people skills.

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