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How to boost a property's value by 21% (and it only takes an hour)

Last month, AXA revealed how a neglectful attitude to photography can seriously harm the perception of a property in the eyes of the public. Bad photography was linked to homes loitering on the market, and eventually reaching a much lower sale price - ouch. 

Luckily, it only takes a little TLC to avoid that.

The difference home staging makes

The AXA team ran the test with a one bedroom flat with a shared garden.

They showed the property to 500 members of the public before a "mini makeover." After that, they showed the same property with an hour's worth of home staging to a separate 500 people. 

The makeover was free; the photographer just employed basic tips like the ones available in our Home Staging Guide for Estate Agents.

Despite this, it managed to boost the property's value by 21% in the viewers' eyes. 

It's the difference between the property going for £180,000 or £220,000. 

5% of those who saw the 'before' shots gave the property an 'excellent' rating; compared to 47% who saw it after the home staging makeover. 

Source: Estate Agency Today

Bathroom home staging before after.jpg

Stage as much (or as little) as you like...

Every home has the potential to wow viewers. 

Whether you decide to spend an hour, like in the AXA experiment, or can only spare 13 minutes (hint: here's the checklist for you), a little staging can make all the difference. 

It's just another way you can deliver great customer service without having to spend much time - or any money. 

Bedroom home staging before after.jpg

...But always take tips from the pros

At FocalAgent, our photographers shoot many thousands of homes every month. With so many guides online missing the smaller details, we've worked with our nation-wide network to come up with the best tactics for effective home staging. 

We've put them together as a helpful checklist of simple things which vendors can do to make their home even more presentable for their viewers and photographer.

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