Last month, AXA revealed how a neglectful attitude to photography can seriously harm the perception of a property in the eyes of the public. Bad photography was linked to homes loitering on the market, and eventually reaching a much lower sale price - ouch.
Luckily, it only takes a little TLC to avoid that.
The difference home staging makes
The AXA team ran the test with a one bedroom flat with a shared garden.
They showed the property to 500 members of the public before a "mini makeover." After that, they showed the same property with an hour's worth of home staging to a separate 500 people.
Whether you decide to spend an hour, like in the AXA experiment, or can only spare 13 minutes (hint:here's the checklist for you), a little staging can make all the difference.
It's just another way you can deliver great customer service without having to spend much time - or any money.
...But always take tips from the pros
At FocalAgent, our photographers shoot many thousands of homes every month. With so many guides online missing the smaller details, we've worked with our nation-wide network to come up with the best tactics for effective home staging.
We've put them together as a helpful checklist of simple things which vendors can do to make their home even more presentable for their viewers and photographer.