Marsh & Parsons has revealed the success of its controversial marketing campaign. Describing estate agent advertising as typically “vanilla”, the agency shared how its market share has increased by 20% following their risky yet humorous campaign.
The campaign which has run for 3 years has received some backlash and even complaints to the Advertising Standards Authority. Speaking on the campaign, the company’s Marketing Director said:
“We wanted a campaign that made us feel human and approachable in a market that can often be stereotyped as the opposite of that,”