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Marsh & Parsons Increase Market Share By 20% With Funny Stand Out Ads!

By Team Focal

Marsh & Parsons has revealed the success of its controversial marketing campaign. Describing estate agent advertising as typically “vanilla”, the agency shared how its market share has increased by 20% following their risky yet humorous campaign. 

 

The campaign which has run for 3 years has received some backlash and even complaints to the Advertising Standards Authority. Speaking on the campaign, the company’s Marketing Director said:

 

“We wanted a campaign that made us feel human and approachable in a market that can often be stereotyped as the opposite of that,”

 

See the ad featuring Theresa May here.

Tags: Estate Agent News

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