The house selling power of visual content [infographic]

By Tim Wright

With over a million visitors every day, listing your property on sites like Rightmove is a no-brainer. That's a heck of a lot of chances to book a viewing, right? But every one of those potential buyers is overloaded with information online every day.

We're now receiving approximately 174 newspapers worth of information daily, in comparison to 40 papers in 1986. In order to stand out online, quality visual content is the only way to make your listing shine brighter than the rest. 

So why does quality visual content resonate with buyers, and how are they behaving on property marketplaces? 

If someone is given information aurally, they'll remember around 10% of the information three days later. But when you pair that information with a relevant image, that information retention figure skyrockets to 65%. Must be something to do with the fact that 30% of our brains are involved with the processing of visual information.

Take a look at the infographic below, and take a look at the ways we can help you get the most out of the time your viewers spend looking at property photography (that's 60%, by the way). 

For professional property photography, audio visual tours and full 3D showcase videos, take a look at our portfolio of services.


Tags: Property Photography

Download FREE Ebook - Property Photography Mastery For Estate Agents.

Level up your property photography skills with clear step by step complete guide for Estate Agents.

Ebook Property Photography Mastery