Three market-leading, digital must-haves to get your agency growing

If your agency isn’t experiencing the growth you hoped for since the easing of lockdown, then you may be questioning the best ways to win more customers, secure more listings and essentially sell and let more properties. If you haven’t considered taking advantage of all of the digital opportunities around you, or you just don’t know which improvements to invest in, then you’ve come to the right place! 

At FocalAgent we work to improve and support estate agents in growing their business and offering the best service possible with market-leading digital content. This has helped us to collate our list of the three most important tools for estate agency clients looking to grow their businesses.

Professional photography

If you currently take your own photos when you go to a new property, having the best camera for the job is key to creating amazing photos. But, if you’re looking to stand out online, the first thing you need to do is invest in professional photography. Why? Because they are experts in boosting curb appeal and making a property looks its absolute best. We all know that curb appeal is THE biggest factor when people scroll through platforms such as Rightmove, and professional photography is the single most important thing you can do to grab a buyer’s attention in that split second. Our extensive team of professional photographers spans the UK and they are highly trained to understand how to catch a buyer’s eye – and keep them interested. In March 2021 when our four biggest clients using professional photography and floorplans outperformed the market in listings won by 2%.

photographer getting a shot in a light and airy bedroom

Floor plans

If you’re already providing floor plans, then you will know just how important they are to buyers – and if they’re important to buyers, they will matter to sellers too. Floor plans are the best way to give buyers the facts they need to make an informed decision about a property – and instil trust in buyers that what they see is what they get. In short, no nasty surprises, no pointless viewings and no wasted time.

image of a digital floor plan

Matterport (360 viewings)

Professional photography and floor plans are essential and without them, agents simply can’t compete. Matterport, however, is an opportunity to go that extra mile for your customers and offer an even better buyer experience. So what is Matterport? Matterport is the newest interactive 360 viewing technology. Add this to your listings and you will be able to provide a virtual tour to all buyers, saving huge amounts of time. Best of all, it pre-qualifies buyers so only the most serious progress to a physical viewing.

But how does this help me grow my business? By offering such new technology, you are showing buyers and sellers just how serious you are about providing best in class marketing to their most valuable asset while saving time on wasted journeys and in turn spending more time on generating new leads. In fact, we found that our clients using Matterport for their listings during March this year won 3% more business than their competitors.

Example of a 3D virtual tour guiding a viewer through an open plan living room.

If you like the sound of growing your business this year, then professional photography, floor plans and Matterport are the tools for you. Learn more about our marketing packs here today.

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