Why our agents are reaping the benefits of future-proofing their businesses against Coronavirus

Many agents are now fully prepared for further waves of Coronavirus by offering a complete suite of virtual marketing tools to sellers and buyers, allowing sales and purchases to progress with 360 tours and online viewings. Demand for video tours and virtual viewing technology grew exponentially in 2021 and we expect this trend to continue in 2022, particularly with the transmissibility of the Omicron variant making sellers nervous about opening their homes up for viewings.

As Rightmove recorded one of the top 10 busiest days ever for valuation requests on 30th December 2021, forward-thinking agents are recognising that Coronavirus is here to stay for the time being and are future-proofing their businesses by permanently adopting a visual-first approach. Not only do 360 tours make a property stand out online and instantly engage buyers, but data also shows that 95% of buyers are more likely to call about a property marketed with a virtual tour, allowing the agent to move forward with the sale and give peace of mind to their clients that only serious buyers will request safe in-person viewings.

The pandemic has sped up the adoption of 360 tours and virtual viewings, and in a world that requires constant adaption to ever-changing rules and preferences, ambitious agents are reaping the rewards. Contact us to find out how you can future proof your business today.

Read our CEO Lee Wainwright’s thoughts in Estate Agent Today.

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