Get more results from your social media in 2022. These 33 new ideas for estate agents are designed to improve your social media ROI and set you apart from your competition.
First and foremost, remember to think customer first. Social media works when you post and talk about the things the people following you will find interesting.
- Use a scheduling tool to post consistently. e.g. Hootsuite
- Post inspiring interior shots of your local (and possibly other) properties
- Post inspiring exterior shots of your local (and possibly other) properties
- Q&A videos – answer common questions
- How to videos & tutorials
- Point of interest videos for local properties
- Property walk-throughs
- Host an AMA (ask me anything) – as a video event on Facebook or YouTube for instance
- Boost posts (paid)
- Create a page like/follow campaign to get more follows (paid)
- Share reviews
- Incorporate dogs into your photos
- Share local news
- Share local events
- Share local businesses
- Tag local businesses and influencers you post about
- Use polls to encourage engagement
- Schedule time to respond to comments and messages
- Schedule time to engage in conversation in groups/on other people’s feeds
- Share blog posts
- Ask questions in captions
- Share content from your followers
- Use Instagram and Facebook stories
- Use memes or GIFs
- Run competitions where people have to like & share your post or other content
- Try a ‘7/14/30 day campaign’. e.g. 30 days of beautiful doors in Cambridge
- Share ‘gated content’ (include a link in bio or caption where people can download it)
- Work with a local influencer to do a ‘takeover’ of your social media
- Incorporate emojis (don’t overdo it though)
- Share customer stories
- Invite followers to tag someone who might benefit/like a post
- Share ‘behind the scenes’/A day in the life video or series
- Share offers/’flash deals’ (e.g. free featured property for 24 hours)
