The Zoopla State of The Nation report has revealed that 23% of consumers do not use property portals to conduct their searches.
Whilst this means that the majority - 77% - still do, the report uncovers some changes in behaviour saying that 12% of house hunters now use Facebook for property searches. This figure is up 50% on the same time last year.
The report also revealed that 65% of agents plan to use social media to promote their listings this year.
Speaking on the report, Zoopla’s Chief Commercial Officer said:
“The industry is adapting to changes in consumer behaviour and looking to capitalise on the amount of time that prospective buyers and vendors spend in the digital environment.
“This is nowhere more apparent than in the research stages of buying, selling or renting a new home; agents know this, which is why more of them are embracing digital marketing than ever before…”
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