Following the recent ban by Camden Council on all estate agent boards, the director of free-to-list portal, Residential People has joined those encouraging agents to employ greater digital marketing efforts.
Camden Council recently banned the board following 1000 complaints where they were described as “clutter”. Given the potential for more councils to follow suit and the fact that more and more people use and focus their search efforts online, he said:
“For Sale and To Let boards may be good for brand awareness, but unlike online marketing, boards less likely to generate leads beyond the local area.”
You can read the full story on Estate Agent today here.