Why estate agents not using Matterport will struggle to compete in 2021

Winning new business and securing new instructions is integral to every agency no matter how big or small, so staying on top of new technology and embracing innovations within the industry is massively important. Which begs the question, why are so many agencies reluctant to innovate effectively?

Innovation is at the heart of our everyday lives, from touch screen phones to contactless payments, everywhere we look people are making even the simplest of tasks easier and more enjoyable. But large parts of the estate agency world remains stuck in their ways, settling for iPhone photos of dimly lit rooms and face to face meetings with potential buyers who know very little about the property they plan to see.

We know that this is not the ideal way to build relationships with our clients, create memorable experiences, and eventually move them into their dream homes. Agencies that decide to innovate by adopting visual technology such as Matterport will be able to grow their business ten-fold in the years to come. Why? For three reasons: you will attract more attention to your properties; you will save time showing people around houses that are not right for them, and you will offer an all-round better marketing deal to sellers.

So, let’s break this down and look at just how Matterport can do all of these things for your business.

Couple looking at their new house from the front garden.

Attract more buyers

To attract more buyers, your properties need to stand out online, and what better way to do that than with 3D virtual tours at the click of a button? We all see photos of houses and gardens and know that we are going to see the best angle that can be found and maybe only one shot of each room when we are looking for places to live. This is the standard, maybe even the bare minimum. So, engage your audience with something new, a technology that allows them to see their prospective home from whatever angle they wish. Viewers are shown to be 300% more engaged with a Matterport 3D virtual tour than they are with 2D imagery​. Why? Because they stand out.

Man signing an agreement for a new house sale.

Only show people houses that are right for them!

Serious buyers don’t want to waste time viewing properties that aren’t what they are looking for, and it’s not in agents’ best interests to show people around homes that they just aren’t interested in. So, giving buyers the opportunity to explore homes with complete freedom before physically viewing the property will not only save agents huge amounts of time but create an all-around better journey for buyers. That is why 95% of people are more likely to call about properties with 3D virtual tours​, because there is nothing to hide, and they are genuinely interested in what the property has to offer.

Four team members fist bumping over a table.

Provide an all-round superior marketing offer for sellers

When you can offer a better service for your customers, promising them better quality marketing materials, a superior experience and a faster sale, you win more business. It’s pretty simple. And 74% of agents using Matterport win more listings​. So adding Matterport to your arsenal is a no brainer if you’re an agent looking to grow your business over the next few years.

Get in touch today if you’re interested in getting a quote for our Matterport services for your agency!

Before and after examples of a phone photography of a house and a professional shot of the same house.

Learn more about our marketing packs which include: professional photography, floor plans, Matterport, FocalViewing and video trailers.

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