Zoopla released some results from their recent campaign to attract more traffic to their site. Since the launch of their Zooploma education series, they have received sign ups from other 176,000 prospective first time buyers.
The campaign is a 30 piece email series over 10 weeks in which they educate first time buyers on the home buying process. Those interested in the information have to sign up in order to receive it.
You can have a look at the Zooploma here.